Public Relations It Not Rocket Science Cheryl McPhilimy 9780615330860 Books
Download As PDF : Public Relations It Not Rocket Science Cheryl McPhilimy 9780615330860 Books
You ve got news to announce... You ve got an event to promote... You want media attention... Here s the book that shows you how. Let Public Relations It s Not Rocket Science teach you the basic tools and formats for PR-materials such as press releases and media alerts, as well as professional tips for working with media and resources for gauging success. If you need to write a press release or coordinate with media on a specific event, but have no idea how, this book was written for you. It is specifically designed to be a guide for in-house marketers, entrepreneurs, nonprofit communicators and students anyone who doesn t have a professional public relations background but needs to know how to do it right the first time. Just some of the carefully laid out templates include news release, calendar item, media alert, photo caption, pitch letter, press kit and bylined article. This handy book shows you exactly how to lay out each document but also explains the strategy, timing and techniques behind them. You ll understand the HOW and WHY as well as the WHAT of each tool. It s like having your own personal PR guru on your shoulder. Flip to a page and see exactly what to do and why.
Public Relations It Not Rocket Science Cheryl McPhilimy 9780615330860 Books
I found this book to be incredibly resourceful. It's very clear and to the point. Cheryl knows how to stress the key elements all public relations writing needs and gives excellent examples of work. Regardless if you are a public relations professional or a college student this book will come in very handy! I regularly go back to it for recommendations on media lists, press releases, media alerts and so much more!Product details
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Tags : Public Relations: It's Not Rocket Science [Cheryl McPhilimy] on Amazon.com. *FREE* shipping on qualifying offers. You ve got news to announce... You ve got an event to promote... You want media attention... Here s the book that shows you how. Let Public Relations: It s Not Rocket Science teach you the basic tools and formats for PR-materials such as press releases and media alerts,Cheryl McPhilimy,Public Relations: It's Not Rocket Science,Sterling Caldwell,061533086X,Business & Investing Marketing
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Public Relations It Not Rocket Science Cheryl McPhilimy 9780615330860 Books Reviews
The book is full of great examples that are straight forward with the right PR format. The book is easy to comprehend and gives all the important tips especially for beginners in PR. Also can be used as a great resource when writing any PR documents.
This handbook is exactly the guide any business owner or young professional needs for mastering the fundamentals of media relations. In less than 100 pages, Cheryl has distilled years of in-the-trenches experience into a clear, concise and complete tutorial for interacting with media. You'll want to keep this one at your desk.
Cheryl McPhilimy packs so much expertise into one little book! Great detail, yet straightforward, genuinely helpful.
Having experienced Cheryl's fun personality at one of her live events, I would have enjoyed a beefier "Final Note" and a photo bio. Great resource to have on hand.
I found this book to be incredibly resourceful. It's very clear and to the point. Cheryl knows how to stress the key elements all public relations writing needs and gives excellent examples of work. Regardless if you are a public relations professional or a college student this book will come in very handy! I regularly go back to it for recommendations on media lists, press releases, media alerts and so much more!
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